Alana is a highly experienced practitioner with 14 years of experience working in the public relations and marketing industry. Throughout her career, she has worked across a vast range of sectors including travel and tourism, health, public bodies, property, hospitality and leisure, retail, FMCG and education.
Alana provides strategic advice and manages client accounts and teams to deliver impactful, integrated, and creative campaigns. She has worked on a number of milestone projects and enjoys focusing on the detail that will enable brands to build trust with its with customers, employees and stakeholders. Her skills and knowledge spans media and influencer relations, stakeholder engagement, digital and social, content creation and communication audits.
Alana is a member of the Chartered Institute of Public Relations (CIPR).