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Selazar secures £20 million investment to enhance UK network and fund global expansion

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3rd November 2021

Selazar secures £20 million investment to enhance UK network and fund global expansion

New capital injection is largest ever tech investment into Northern Ireland-based company and will deliver substantial gains for existing local investors

Rapidly growing eCommerce fulfilment company Selazar has announced a £20 million growth investment that will significantly increase the company's valuation, enhance its UK network and fund the company’s expansion into Europe, the US, and Latin America.

Existing investors including local business angels, Foresight Group and Co-Fund NI, managed by local venture capital firm Clarendon Fund Managers, will realise gains of up to 5.2x their initial investment as they sell their shares as part of this deal. Co-Fund NI is part of Invest Northern Ireland’s Access to Finance portfolio.

The new £20 million investment, which is being made by a large global investment group, is the largest ever tech investment in a Northern Ireland company. It will initially see Selazar open new warehouses in Ireland and the Netherlands, followed by four additional warehouses in the United States and one each in Mexico and Colombia.

Selazar intends to quadruple its global headcount in the next year to support the rapid growth and will also offer new financial services for its customers.

Selazar was founded in Belfast in 2018 and has a team of more than 30 across its existing offices in London and Castle Donington. The company has developed an innovative proprietary eCommerce fulfilment platform and primarily services medium to enterprise-sized retailers throughout the UK.

Invest NI has offered the company with £93,000 of R&D support towards the development of its eCommerce platform. The company has also received funding from the COVID-19 Equity Investment Fund (CEIF), part of Invest NI’s Access to Finance portfolio.

Jack Williams, CEO of Selazar, said:

“We are incredibly excited to announce this significant new investment that will see Selazar embark on the next stage of our journey and expand internationally. Not only will it fund the opening of eight new warehouses, but it will also allow us to develop further our proprietary fulfilment technology and support customers trading in the UK, US, Europe, and Latin America. Above all, this investment separates Selazar from other third-party logistics (3PL) providers. We will be a one-stop eCommerce fulfilment shop for retailers wanting to set up business in the US, Europe, and beyond.”

Chris Trotter, Investment Manager at Clarendon Fund Managers, added:

"Selazar has expanded rapidly over the past 18 months following exceptional demand from their eCommerce customers. We are proud to have supported the Selazar team and are delighted that from their Belfast base they will now be operating a global fulfilment network. We are also pleased this investment has provided excellent financial returns to Co-Fund NI and a group local angel investors."

William McCulla, Director of Corporate Finance, Invest NI, said:

“We’ve worked closely with Selazar since it was established in Belfast, helping it to develop its eCommerce platform with our Grant for R&D. I’m pleased that we were also able to support the company’s growth through a combination of Access to Finance support from Co-Fund NI and CEIF. This has helped Selazar get to the stage where it can take advantage of such a significant investment and has provided Invest NI with a very positive return on our investment. I look forward to seeing where this takes the company.”

As a result of Selazar’s expansion to become an international eCommerce fulfilment company, customers will be able to transfer stock between international warehouses. This has the potential to ease some of the pain that has resulted from Brexit, as it will simplify processes and reduce costs, which is currently a friction point for larger businesses.

The global investment group financing Selazar will acquire all shares from existing investors. It is committed to growing sustainable and socially equitable businesses that have a tangible impact on the lives of its partners, employees, and communities. The weight of this new sole investor will sustain Selazar’s global growth plans well into the future.

Co-Fund NI is part of Invest NI’s Access to Finance portfolio. Co-Fund NI and Invest NI’s R&D support is part financed by the European Regional Development Fund under the EU Investment for Growth and Jobs Programme 2014–2020.

CEIF is a £5 million fund that was launched by Invest NI as part of its Access to Finance portfolio. It has helped qualifying early stage high-growth potential businesses in Northern Ireland access financing to progress their business plans and prepare for recovery from the effects of the pandemic and future growth.

About Selazar

Selazar is a UK-based tech-first eCommerce fulfilment specialist. The company has developed a proprietary, cloud-based warehousing and fulfilment platform for eCommerce retailers. We pick, pack and ship products to your customers as efficiently as possible. No-fuss, no headaches, just streamlined intelligent automated operations. Our transparent system lets retailers understand, track, and ignore the complex process of fulfilment, allowing them to get on with the real work - growing their business. Being recognised in Northern Ireland for our innovative approach, Innovate NI and Tech Nation have both honoured Selazar with awards for our easy-to-use platform. To see more, visit

About Co-Fund NI

Co-Fund NI is part of Invest NI’s Access to Finance suite of loan and equity funds as well as a partner of the Regional Angel Programme, delivered by British Business Investments. The fund can provide co-investment in deals typically valued between £150,000 and £2 million and up to £1.75 million over a series of investment rounds. Co-Fund NI is managed by Clarendon Fund Managers. Invest NI’s support is part funded by the European Regional Development Fund under the Investment for Growth & Jobs Northern Ireland (2014-2021) Programme.