Super Valu and Centra Director of Marketing Desi Derby and Trading Director Julie Cherry launch the Big Community Giveaway the retail brands lat
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Retail brands pledge a £40K giveaway to support community groups across Northern Ireland

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5th December 2023

Retail brands pledge a £40K giveaway to support community groups across Northern Ireland

SuperValu and Centra, part of Musgrave Northern Ireland, have launched their Big Community Giveaway campaign in the run up to Christmas, which will see the brands donate a total of £40,000 to 40 community groups across the region.

Applications are now open (30 October) and SuperValu and Centra are encouraging customers to nominate organisations, charities and other not-for-profit groups that are making a difference in their communities, before the closing date of Friday 8 December.

Applicants must demonstrate the difference the group has made in their community, why they deserve the funding and what the donation will be used for.

Desi Derby, Director of Marketing at SuperValu and Centra said: “At SuperValu and Centra, we’re committed to supporting local. Now more than ever community organisations are working hard to make a positive impact, but they need our support. Our Big Community Giveaway is just one way we can help.

“We’re excited to hear from different community groups, charities and not for profit organisations from across Northern Ireland and we hope that our giveaway helps local groups across the country benefit their community.”

Customers can nominate a local group or charity between 30 October and 8 December, by visiting their local SuperValu or Centra store, where they will be invited to scan a QR code and fill in their details online. Ten successful groups will be announced each week for four weeks beginning 27 November.

The initiative is sponsored by Ballygowan, Boyne Valley Group, Hartleys, Lucozade and Walkers and kindly supported by Musgrave’s retail partners.

Full terms and conditions can be found on the SuperValu and Centra websites.

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Picture caption:

SuperValu and Centra Director of Marketing Desi Derby and Trading Director Julie Cherry, launch the Big Community Giveaway – the retail brands latest initiative to give back to the communities they serve.