Dyson at Belfasts Victoria Square 002

Dyson debuts innovative technology at Victoria Square

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1st February 2022

Dyson debuts innovative technology at Victoria Square

British technology company, Dyson, has selected Victoria Square, Northern Ireland’s leading leisure and retail destination in the heart of Belfast city centre, to launch the first experiential space for the region.

Located on the Lower Ground Mall of the extensive four-level scheme, close to the central atrium, Dyson has created a specially designed 200 sq. ft cube. The in-mall space provides visitors with a curated and futuristic space to interact with innovative electrical household products from the world-famous bagless vacuum cleaners, air treatment, to fans and hair care. This includes a demonstration zone and salon space to enable guests to experience the new Supersonicä hairdryer. Dyson Experts are also on hand to offer technical advice.

A Dyson Expert commented on the launch: “We’re delighted to have launched this new space in the heart of Belfast. Victoria Square is the ideal destination to unveil our latest technologies. Visit to try out all Dyson technology in one place and find the right fit for you and your home, with our Dyson Experts on hand to answer any questions you may have.”

Russell Banham, UK Head at Commerz Real, added: “Dyson is a brand recognised worldwide and this offer provides an immersive experience for our visitors alongside the extensive brands already within Victoria Square. The regional debut provides a real point of difference for consumers and highlights the appeal of Victoria Square as the prime destination in Belfast.”

This news follows a number of signings last year including debuts for global outdoor and adventure travel specialists, Craghoppers and Ireland’s leading athleisure brand, Gym+Coffee, in addition to a £500,000 investment in the destination and the centre’s personal care facilities.

Lambert Smith Hampton and Savills are joint agents for Victoria Square and Dyson dealt direct. Victoria Square is managed by the Lambert Smith Hampton’s Belfast office.


About Victoria Square

Victoria Square, the 694,000 sq ft, four level retail and leisure destination in the heart of Belfast city centre, is home to over 80 UK and international retail brands including Frasers, JD, Apple, Flannels, Superdry, Michael Kors, Mango, H&M, Urban Outfitters, Hollister, Pull & Bear and Tommy Hilfiger. The retail line-up is complemented by a range of leading restaurants, such as Wagamama, YO! Sushi and Zizzi, plus an 8-screen Odeon cinema. The destination also boasts a 954-capacity car park, ran by Q Park.

An iconic landmark in the young and vibrant city, Victoria Square serves a catchment of almost one million people with a comparison goods spend potential of almost £900m, and is a key opportunity location in the UK. The centre attracts an annual footfall of around 11.5 million.

Victoria Square is located in a thriving city that boasts world-class visitor attractions such as The Titanic Exhibition and redeveloped Titanic Quarter, and is also known for its starring role in the globally successful

Game of Thrones series. Home to almost 50,000 students and very well connected, with three airports within 90 minutes of the city, Belfast is attracting significant investment, with Victoria Square the city’s prime retail and leisure pitch.


About Commerz Real

Commerz Real is the real-assets subsidiary of German Commerzbank AG with 50 years of market experience and approximately 35 billion euros in assets under management. The company combines comprehensive know-how in asset management and a broad-based structuring expertise to deliver its signature range of services of fund products focused on tangibles and bespoke financing solutions. The fund spectrum includes the open-ended real estate fund Hausinvest, Germany’s first retail impact fund for real assets Klimavest, institutional investment products as well as entrepreneurial participations in real estate and regenerative energy. www.commerzreal.com/en