The Daily Mile
Case Studies / Event Management

The Daily Mile for Children’s Mental Health Week

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MCE worked with the British Psychological Society and The Daily Mile to plan an event to mark Children’s Mental Health Week 2022.

From the initial idea to project delivery, MCE delivered a range of services

Project Summary
The Daily Mile encourages children to run, jog, wheel or walk at their own pace for one mile every day to improve their physical, social, emotional and mental health. The Daily Mile network in Northern Ireland is working to make Northern Ireland a Daily Mile Nation.

The Daily Mile network in Northern Ireland is hoping to make Northern Ireland a Daily Mile nation, and launched this initiative at the estate of the Northern Ireland Assembly in February 2022.

A number of Executive Ministers signed the pledge to make Northern Ireland a Daily Mile nation at an event to mark Children’s Mental Health Week (7 – 13 February 2022).

Over 100 people participating in The Daily Mile on the day
100
Daily Mile 5
Media coverage secured
Reach
Daily Mile 3
Relationships developed with key political stakeholders
Engagement
Daily Mile 4
The Challenge
To gain political support for making Northern Ireland a Daily Mile Nation, and to mark Children’s Mental Health Week 2022 with a positive event.

The Daily Mile is 15 minutes every day when children run, jog, wheel or walk, at their own pace, during the school day at a time of the teacher’s choosing. The Daily Mile is not Sport or PE, but health and wellbeing through physical activity.

The Daily Mile is a simple and straightforward initiative that has been acknowledged for reducing childhood obesity and recognised within the UK Government’s 2018 Childhood Obesity Strategy,

Scotland is currently working towards becoming the first Daily Mile Nation, a nation that imbeds The Daily Mile across policy areas through a partnership between The Daily Mile Foundation and the Scottish Government. The Daily Mile network in Northern Ireland now hopes to make Northern Ireland the next Daily Mile Nation.

Our Solution
A Daily Mile event was held within the grounds of the Stormont Estate to mark Children’s Mental Health Week and gain support for making Northern Ireland a Daily Mile Nation.

Invitations were extended to Executive Ministers and members of the Education Committee, Northern Irish Olympic legend Lady Mary Peters, and local school children.

The Results
The event was a great success, with over 100 attendees including local pupils and influential politicians. The event was well covered in the media.

On the day 100 local school children were joined by the Health Minister, Infrastructure Minister, Agriculture Minister and members of the Education Committee to walk their Daily Mile within the Stormont Estate. These politicians took the opportunity to engage with the Daily Mile network in Northern Ireland, and signed the pledge board to show their support to making Northern Ireland a Daily Mile Nation.