MCE has provided PR & Communications support services to Danske Bank for over 10 years. Our responsibilities include generating news stories, profiles, interviews, thought leadership, analysis and commentary.
Danske Bank is Northern Ireland’s biggest bank, plays a huge role in society and was named Northern Ireland’s responsible business of the year.
MCE operates as an extension of the in-house communications team and uses its strong relationships with media and business to identify opportunities to enhance the Bank’s reputation.
Danske Bank’s external communications is approached through a newsroom lens, identifying strong angles and creating interesting packages for each project to generate interest from their target audience.
We regularly secure media opportunities for Danske’s spokespeople on topics such as the economy, mortgages, digital technology, climate change and fraud. This clarity of messaging has been particularly important through the Covid-19 pandemic, given the Bank’s pivotal role in the recovery of the local economy.