Mayor Billy Webb Ciaran Murdock and Paul O Rourke
Case Studies / Event Management

Ballyclare Western Relief Road Official Opening

Find out more

MCE worked with Lotus Homes to officially open the first phase of the long-awaited Ballyclare Western Relief Road

From the initial idea to project delivery, MCE delivered a range of services

Project Summary
The Ballyclare Western Relief Road has been called for since the 1980s.

As part of their commitment to the people of Ballyclare, Lotus Homes pledged to deliver the first phase of the road when progressing plans for 209 new family homes.

Engagement
Attendance of local MP, Mayor, MLAs and Councillors
DUP
Reach
Media Coverage Secured
Lotus Homes Ballyclare Road front page
Result
Long awaited road officially opened
UUP
The Challenge
To engage with key political stakeholders for the official opening of the first phase of the Ballyclare Western Relief Road.

The first stage of the Ballyclare Western Relief Road was completed in December 2021, with the official opening taking place in the Christmas week.

Our Solution
An official opening event was held to mark the occasion, with photography taking place to accompany a press release for the local newspaper.

Invitations were extended to the MP and MLAs for South Antrim, the local Ballyclare Councillors, and the Mayor of Antrim & Newtownabbey Borough Council was invited to cut the ribbon, officially opening the road. As the official opening took place in the Christmas week, we arranged for a tea / coffee and refreshment van to attend the opening to help keep everyone warm and in good spirits.

The Results
The road was officially opened and the local political stakeholders were delighted that something they had campaigned for for so long was finally brought to fruition by Lotus Homes.

Additionally, the press release and accompanying photography secured the front page of the local paper with the headline, “Early Christmas gift as Relief Road opens.”