Dawn is responsible for the design and delivery of through-the-line marketing campaigns across a variety of sectors including retail, property, hospitality, and tourism. With 12 years’ experience, she is focused on adding real commercial impact to clients through creative and clever integrated campaigns coupled with a strong knowledge of national and trade media contacts across the UK and Ireland. She brings to MCE a global agency mindset along with the hands-on approach of a boutique agency and has a string of award-winning campaigns under her belt.
She focuses on building marketing and PR programmes for clients closely linked to commercial objectives and an understanding of customer insights and broader market trends. She facilitates MCE’s brand tone of voice workshops and takes an active role in challenging and setting channel and media strategies for brands and businesses alike. She is also responsible for managing marketing budgets to ensure cost- and time-efficient delivery of projects.
She was named CIPR’s Young Communicator of the Year in 2016.